Podcast - Lemon Seed

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New episodes streaming every week!

Marketing that Clicks- and It’s Not Just Digital Ads

Marketing Gut Check: Tracking, Strategy, and the Truth Behind the Data

Family Ties- HVAC Marketing, Sales, and More with Tucker Yarbrough

Trust Over Tactics: Why Brand Reputation Wins in Home Services

Bye-Bye Tire Kickers: Marketing That Handles Price Objections Before the Call

Marketing Techniques to Finish Summer Strong

The Power of Processes in your Business

Rebranding the Pest Control Industry: The Spot On Story

Why Your Marketing Feels Random And How To Fix It

AI With a Soul: How Michael Wheelock Helps Contractors Stay Personal in a Tech-Driven World

Taking Flight: How Wingman AC Rebranded to Soar Higher

Promo & No Mojo : When bad ads happen to good contractors— and how to turn it around.

Your Brand Breakthrough Starts Here

Beyond the Logo: Building a Brand That Lasts

Culture that Converts: How Thaddeus Tondu Built a Team that Powers Marketing Results

Hooked on Growth: Tim Brown’s Approach to Marketing That Scales

Show Up, Stand Out, Scale: Jen McKee’s Formula for Social Media Marketing Success

2+2=5: Marketing Beyond Digital

Winning with Gratitude: The Marketing Strategy That Keeps Customers Coming Back

AI, Branding & Customer Re-hash Breakthroughs for Contractors

Are Your CSRs Your Secret Weapon?

Scaling Smarter: Jess Kralemann on Optimizing Service Titan for Growth

“Cracking the Code: Purchase Cycles, Messaging, and Marketing for Home Services with Tom Casey”

Building Success: John DeLaurier on Roofing Innovation, ProLine, and Entrepreneurship

Behind the Scenes of Our Client Quarterly Trainings With Ben Stark From Go Time Success Group

Revolutionizing Technician Development and Its Marketing Impact

Owning your community with a fantastic brand!

Heating Up the Market: Rory Krueger on Geothermal, Growth, and a Brand Refresh

Breaking Barriers in HVAC: Katy Higgins’ Inspiring Journey with True Pros LLC

Marketing Trends in 2025 w/Eric Thomas and Sarah Ghirardo

The Joseph Groh Foundation

Marketing SIPS: Contractor Insights

Community Roots & New Growth: Leo of BCI on Expanding Services and Strengthening Local Ties

Embracing Digital Transformation: Revolutionizing the HVAC Industry with Brian Feenie

Capturing the Wild: Building Brand Power in the Outdoor Industry with Jarrod Christmas

Picture Perfect: Building Brand Value Through Strategic Imagery with Tim Edmond

Building Winning Teams in Construction with Paul Sanneman

No-Nonsense Marketing for Service Trades with Amber Gaige

What I Wish I Had Known: A Beginner’s Guide to Managing a Service Company

Your Culture is Your Brand

Live with the Creative Team

Marketing SIPS to Get You Prepared for the Shoulder Season

Unlocking Sales Success in the Home Service Industry with Joe Crisara

Throwback to Defining Business Principles

Crafting a Modern Identity with Ashley Stroud

Revolutionizing HVAC Systems with Jeremy Williams

A Fresh Perspective with the Lemon Seed Team

Circling Back on “Cool” Air Conditioning

Building Trust and Authority in Home Services

Why New Customer Acquisition Matters

Where’s Waldo? Developing a Standout Brand

Trusting the Process

The Blueprint for Outsourced Call Center Success with Elite Call

What’s In a Name? Choosing the Right Name for Your Business

Live @ EPIC 2024 with Travis and Renee Lucas

Live @ EPIC 2024 with Jennifer Bagley

Reading Between the Lines with Dave Rothacker

Empowering Lives Through the Trades with Kate Cinnamo and Toni Bower

Mastering Digital Marketing for the Trades with Evan Hoffman and Thaddeus Tondu

Data-Driven Insights with Jonathan Torrey

Threading Together Leadership and Empowerment with Shauna Brown

Innovative Customer Care Strategies with Valerie Heck

Strategies for Entrepreneurial Success with Melody Edwards

Transforming Workshops into Wins with Chris Michel

Forging a Family Business with Stephanie Allen

Mastering Customer Data and Marketing in the Slow Season

Unleashing Bold and Fresh Branding Ideas

Trust, Commitment, and Protecting Your ‘Yes’

The Ins and Outs of Distributor Partnerships with Ashly Hughes

How Authentic Connections Elevate Your Brand

Why Strong Brands Perform Better

Igniting Passion with Next-Level Branding

Steering a Family Legacy Through the Digital Revolution with Thomas Ballard

Adding Zest to Your Social Media Strategy with the Lemon Seed Social Media Team

Conquering Business Growth Fears and Leading with Confidence

Small Gestures, Big Impact: Branding through Local Events

Empowerment and Evolution in Customer Service with Brigham Dickinson

Prepping Your Company for a New Year

100th Episode Special! Our Favorite Moments and More

How to Turn Off the Noise

Being Flexible in Your Marketing

Your Marketing Jenga Puzzle

Embracing Authenticity with Khadija Head

Growing Your Company Culture

Why Building Community Matters

Being Memorable, Discoverable, and Fosterable

Creating Raving Fans

Defining Your Mission, Vision, and Values

Software as a Storytelling Service with Josh Weaver

Revolutionizing Contractor Recruiting with Matt DiBara

Navigating Mergers and Acquisitions with Trey McWilliams

Live @ Marketing for the Trades Summit 2023 with Frank Kuhn and Alan Dunmire

Taking Design Risks with Yanessa Berdecia

Gaining the User Edge with Yelp with Ryan Nemetz

Get in the Branding Game with Ryan Chute

Making Your Air Conditioner “Cool”

How to Have Your Cake and Eat it Too

The Praxis S10 Way with Terry Nicholson

Breaking Down TikTok Trends with Ava Nash

Why PR is the Most Underrated Marketing Strategy with Heather Ripley

Trust Over Tactics: Why Brand Reputation Wins in Home Services