Pat ran Perfect Climate at a steady 5–10% annual growth for years solid, but not exceptional. After partnering with Lemon Seed Marketing in 2020, he started treating marketing as an investment instead of an expense: a disciplined 5–7% marketing budget, a KPI-driven culture, and a partner who understood his business inside and out.

The result: 38% growth in a single year, and Perfect Climate is now closing in on sustainable, million-dollar months.