Your Field Guide to the Marketing Jungle
Three days of fresh marketing ideas, meaningful connections, and unforgettable experiences.
Into The Wilderness
Venture Beyond the Beaten Path
This isn’t another conference filled with sales pitches and endless presentations. Lemon Seed’s 2027 Into the Wilderness conference is your field guide to navigating today’s marketing jungle with confidence. Join us March 3-6 in Lufkin, Texas for three unforgettable days of cutting-edge marketing strategies, meaningful connections, and practical ideas you can put into action immediately. Along the way, you’ll experience some of Lufkin’s hidden gems through unforgettable local events designed to build lasting relationships with fellow growth-minded contractors.
Expedition Leaders
Speakers Leading Your Expedition
Ellen Trout Zoo
Zoo Brew Opening Party
Begin your expedition surrounded by wildlife, great food, and even better conversations as we kick off the conference at the Ellen Trout Zoo.
- March 3rd
- 4:00 PM - 6:00 PM
Naranjo Museum of Natural History
A Night at the Museum
Step into The Naranjo Museum after hours for one of the conference’s signature networking experiences.
- March 4th
- 6:30 PM - 8:30 PM
Explore & Discover
McWilliams Shop Tour
Go behind the scenes at one of the industry’s most respected operations and discover the systems powering sustainable growth.
- March 3rd
- 12:00 PM - 2 PM
The Path Ahead
Expedition Route
Your four-day journey is packed with inspiring speakers, practical sessions, meaningful connections, and unforgettable experiences.
Wednesday, March 3
Thursday, March 4
- Main Conference
- 8:00 am - 4:00 pm
- TimberCreek - 2021 S John Redditt Dr Lufkin, TX 75904
7:30 AM
Doors Open & Breakfast
8:00 AM
Kickoff & Welcome
8:15 AM
Keynote Speaker
9:00 AM
Crystal Williams & Emily Fleniken
9:45 AM - 10:15 AM
Break
10:15 AM
"In Cross Hairs” Contractor Hot Seat #1
10:45 AM
Roundtable Breakout #1
11:45 AM - 12:30 PM
Lunch
12:30 PM - 1:00 PM
"In Cross Hairs” Contractor Hot Seat #2
1:00 PM
Roundtable Breakout #2
1:45 PM - 3:00 PM
Afternoon happy hour & vendor expo
3:00 PM - 4:00 PM
Marketing Q&A with Crystal & Emily
4:00 PM
End
6:30 PM - 8:30 PM
Friday, March 5
- Main Conference
- 8:00 am - 4:00 pm
- TimberCreek - 2021 S John Redditt Dr Lufkin, TX 75904
7:30 AM
Doors Open & Breakfast
8:00 AM
Kickoff & Welcome
8:15 AM
Keynote Speaker
9:00 AM
Roundtable Breakout #3
9:45 AM - 10:15 AM
Break
10:15 AM
"In Cross Hairs” Contractor Hot Seat #3
10:45 AM
Roundtable Breakout #4
11:30 AM - 12:00 PM
Lunch & vendor visit
12:15 PM - 12:45 PM
"In Cross Hairs” Contractor Hot Seat #4
12:45 PM
Roundtable Breakout #5
1:30 PM - 2:15 PM
Afternoon happy hour & vendor expo
2:15 PM - 3:00 PM
Crystal Williams & Emily Fleniken
3:00 PM
The Greatest Raffle Ticket Giveaway
3:15 PM
End
3:30 PM - 5:00 PM
Saturday, March 6
- Breakfast & Goodbye
- 8:30 AM - 10:00 AM (Come & Go)
- Lemon Seed Headquarters - 415 S First Street Lufkin, TX 75901
8:30 AM - 10:00 AM
Breakfast & Goodbye (Come & Go)
Your Journey Starts Here
Register Now
Whether you’re a Lemon Seed client or joining us for the first time, choose your registration type below to see your pricing and secure your place on the journey.
Stay Where the Expedition Begins
Book a Room
The Courtyard by Marriott in Lufkin, conveniently located near conference activities. A discounted room block will be available soon.
- Courtyard by Marriott
- 2130 South 1st Street Lufkin, TX
- (936) 400-3661
Expedition Partners
Our Expedition Partners
Into the Wilderness wouldn’t be possible without the incredible companies helping make this experience happen.
Contact the Expedition Team
Questions Before Your Journey?
Our team is happy to help answer questions reguarding registration, travel planning, sponsorship opportunities, or anything else you need before the conference.
Give Us a Call
(936) 632-8598
Send Us an Email
hello@lemonseedmarketing.com
Frequently Asked Questions
Explorer's Guide
Who is this conference designed for?
What airport should I fly into?
George Bush Intercontinental Airport (IAH) in Houston is the nearest major airport and is less than a two-hour drive from Lufkin.
Will I need to rent a car?
What travel dates do you recommend?
We recommend arriving on the morning of Wednesday, March 3 and departing on Saturday, March 6 so you can enjoy the full conference experience without rushing.
Are refunds available?
What should I wear?
Business casual is appropriate for all conference sessions and networking events. Comfortable shoes are recommended for the shop tour.
The Zoo party will be outdoors, so dress appropriately and the Night at the Museum will be cocktail attire.
Can vendors attend?
Absolutely. Vendors are welcome to participate through one of our sponsorship opportunities. Visit the Vendor Page to learn more.
Can I bring additional team members?
Is food included?
Are the evening events included with registration?
Yes. Your conference registration includes access to the Zoo Brew Kickoff Party and Night at the Museum unless otherwise noted.