Home Service Industry marketing and branding gurus, Crystal Williams and Emily Fleniken speak the language of contractors by talking condensers, co-op dollars, service agreements, and equipment warranties, but also the language of entrepreneurs by talking ROI, creative strategy, trending tactics, employee retention, and community engagement.
You’ll be entertained by the comical banter, but informed by the holistic approach to marketing and branding. On the daily, you’ll find this dynamic duo working the grind at Lemon Seed Marketing, but this podcast is an outlet for us to share their experiences, From the Yellow Chair.

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Five Ways to Use Social Media to Build Trust with Mckena Harless
We are joined by one of our Account Managers here at Lemon Seed, Mckena Harless.
How To Get The M.O.S.T. Out Of Your G.M.B. with Colleen Keyworth
In this episode, we are joined by Colleen Keyworth, Director of Sales & Marketing for Online Access.
How We Got Here
In this episode, we are breaking down all the yellow, lemon puns and going back to the beginning of this partnership.
Why Community Marketing Is The New Team Member You Can't Live Without with Michelle Briley
In this episode, we are joined by Commercial Bank of Texas’ Business Development Officer, Michelle Briley.
How to Determine What Your Brand Story Is
We are here today to share some insight on how to make that happen for you and your company.

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