How To Budget For Your Marketing with Brad Pesek

Budgeting for your Marketing efforts can be challenging. Where do I begin? How much is too much? Am I spending it in the right places? In the Lemonade Stand, this week is Brad Pesek, CFO of McWilliams & Son Heating, Cooling, & Plumbing. Brad is to the rescue to help save your marketing efforts and clear the confusion around beginning a budget.

Sip some lemonade with us to learn:

• Where to begin with writing a budget

• Key metrics you should be watching

• Common mistakes you should avoid

• How to be numbers-first in your marketing decisions

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We’ll see you next time, Lemonheads!