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Beyond Acquisition: How Membership Programs Drive Retention and Grow LTV


Type of Event: Webinar
Presented By: Crystal Williams and Andrew Fuselier

Customer acquisition gets the spotlight—but long-term growth is built on loyalty. In today’s competitive service landscape, successful businesses are shifting their focus from one-time transactions to lasting customer relationships.

Join Andrew Fuselier, as he breaks down how membership and loyalty programs are transforming the way service businesses engage customers, increase retention, and create predictable recurring revenue.

Drawing from his experience leading strategic partnerships in the HVAC and field service industries, Wes will share practical insights on how companies can build programs that deliver real value to both customers and contractors.

In this session, we’ll explore:

Why customer loyalty is the foundation of sustainable growth

How membership programs increase retention and lifetime customer value

What makes a membership program actually work (and what doesn’t)

Ways technology and partnerships can help scale customer engagement

Whether you’re exploring membership programs for the first time or looking to improve an existing loyalty strategy, this webinar will give you the framework to build stronger, longer-lasting customer relationships.