The Home Service Industry’s Only Marketing-Focused Conference
Date
March 15-17, 2026
Location
Lufkin, TX
Speakers
Outside industry speakers
Sessions
Keynote & Discussions
Featuring Outside-the-Industry Marketing Keynotes plus Marketing Round Tables with Industry Peers!
At the Movies 2026 is the home-service industry’s only marketing-focused conference. You’ll learn from outside-the-industry keynotes and then turn ideas into action in guided roundtables with peers—so you leave with a 2026 plan you’ll actually use.
Fresh perspectives from standout brands—translated to HVAC, plumbing, and electrical
Small-group sessions on Culture, Community, Budgeting, USP, and AI—bring your issues, leave with a plan
Budgets, channel mix, messaging, and measurement—mapped to your growth goals.
Vendor tables active both days for practical conversations with solution partners.
Top Gun Hangar kickoff + Casino Royale party = easy networking your team will love
If you’re a Lemon Seed client, remember to use your client codes at checkout. Need help? Contact your Marketing Coordinator.
As a Learning & Development leader in the trades and owner of Upskilled Consulting, Danielle has helped hundreds of technicians ramp up faster with smarter onboarding, gamified training, and clear skill paths. A former HVAC News “40 Under 40,” she’ll show you how to turn training into a system that consistently builds Super Techs and future leaders.
With leadership roles at companies like LivingSocial, Zillow, DoorDash, and Side, Shanna has spent a decade driving revenue for high-growth SaaS and AI brands. Now Director of Sales for Well Oiled Operations, she leads remote sales teams responsible for more than $12M in ARR and specializes in turning underperforming teams into record breakers. She’ll dig into the sales process and leadership habits that create consistent, scalable growth.
Chris shapes how people see and experience organizations—creating visuals, systems, and strategies that keep brands clear, creative, and consistent. When he’s not serving as Communications Pastor at Timber Creek Church, he’s producing ESPN broadcasts for SFA. He’ll show you how to build a brand experience your customers remember and your team can actually execute.
President of Farmington Consulting Group, TJ is a nationally recognized growth strategist in HVAC, plumbing, and electrical. He’ll share findings from the Contractor of the Future Study—real‑world data on profit margins, close rates, average service tickets, pricing methods, financing trends, and tools contractors are using to win.
Agenda at a Glance
Sunday, March 15
-
6:30 pm
Monday, March 16
-
8:00 am
Welcome to Day 1
-
8:15 am
Keynote: Training Avengers: Assemble Your Dream Team
-
9:15 am
Roundtable Discussion: Squashing the Culture Vultures with Kaela Reedy, Pink Callers + Emily Fleniken
-
10:00 am
Intermission– Snacks, Coffee, and Networking
-
10:15 am
The Biggest Financing Misconception with Tucker Worsham, Synchrony + Trey McWilliams
-
11:00 am
Roundtable Discussion: Marketing for the future with Ai with Paul Olsen & Kyle Sattler, So Good + Emily Fleniken
-
11:45 am
Lunch
-
12:45 pm
Deep Dive with Richard Flournoy + Emily Fleniken
-
1:15 pm
Welcome to the Sandlot- discovering meaning to your brand- Emily Fleniken
-
2:15 pm
Roundtable Discussion: Profit Leak- Strategies to build a budget and capture with Lynn Wise, Contractor in Charge + Trey McWilliams
-
3:00 pm
Intermission– Snacks, Coffee, and Networking
-
3:15 pm
Keynote: You Got Leads, Now What
-
4:15 pm
Live Marketing Strategy in Real time! Crystal + Emily
-
4:45 pm
Closing Credits
-
6:30 pmCasino Royale at Abrams Downtown 107 S Cotton Square, Lufkin, TX 75904
Tuesday, March 17
-
8:00 am
Welcome to Day 2
-
8:15 am
Keynote: Contractor of the Future, TJ O’Connor
-
9:15 am
Roundtable Discussion: There is No Place Like Home- Community Heroes! With Eric Thomas, Rival Digital + Crystal Williams
-
10:00 am
Intermission– Snacks, Coffee, and Networking
-
10:15 am
Roundtable Discussion: Stand up and Stand Out with Earned Attention! With Heather Ripley, Ripley PR + Crystal Williams
-
11:00 am
Making the most of every Lead: Laura Kelly, Clover + Crystal Williams
-
11:45 am
Lunch
-
12:30 pm
The Story of Perfect Pat- Patrick Gick, Perfect Climate Heat, Air and Plumbing + Crystal
-
1:00 pm
There is No Crying in Baseball- How to feel confident in your marketing in 2026: Crystal
-
2:00 pm
Keynote: Clarity: Your Most Powerful Marketing Tool Chris Simmons, Timber Creek
-
3:00 pm
End of Conference and Shop Tour Introduction
-
3:30 pm
Optional Interactive McWilliams Shop Tour 7642 US-59, Burke, TX 75941
TRAVEL AND LODGING
Make your trip smooth with these quick details.
Closest Airport
George Bush Intercontinental Airport (IAH) in Houston, TX is the nearest major airport. It is less than a two hour drive to Lufkin.
Transportation
You will need to rent a car. Ride share options like Uber and Lyft are limited in the area.
Where to Stay
We have a discounted room block at the Courtyard Marriott.
Recommended Travel Dates
Plan to arrive Sunday afternoon and depart Wednesday morning so you can enjoy the full conference experience.