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The Home Service Industry’s Only Marketing-Focused Conference

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Date

March 15-17, 2026

Location

Lufkin, TX

Speakers

Outside industry speakers

Sessions

Keynote & Discussions

Featuring Outside-the-Industry Marketing Keynotes plus Marketing Round Tables with Industry Peers!

At the Movies 2026 is the home-service industry’s only marketing-focused conference. You’ll learn from outside-the-industry keynotes and then turn ideas into action in guided roundtables with peers—so you leave with a 2026 plan you’ll actually use.
Outside-industry ideas that work here

Fresh perspectives from standout brands—translated to HVAC, plumbing, and electrical

Roundtables, not lectures

Small-group sessions on Culture, Community, Budgeting, USP, and AI—bring your issues, leave with a plan

Build your 2026 marketing stack

Budgets, channel mix, messaging, and measurement—mapped to your growth goals.

Real connections (no noisy expo)

Vendor tables active both days for practical conversations with solution partners.

Two unforgettable nights

Top Gun Hangar kickoff + Casino Royale party = easy networking your team will love

Client perks

If you’re a Lemon Seed client, remember to use your client codes at checkout. Need help? Contact your Marketing Coordinator.

Agenda at a Glance

Sunday, March 15

Monday, March 16

  • 8:00 am

    Welcome to Day 1

  • 8:15 am

    Keynote: Clarity: Your Most Powerful Marketing Tool with Chris Simmons: Timber Creek 

  • 9:15 am

    Roundtable Discussion: Squashing the Culture Vultures with Kaela Reedy, Pink Callers + Emily Fleniken

  • 10:00 am

    Intermission– Snacks, Coffee, and Networking

  • 10:15 am

    The Biggest Financing Misconception with Tucker Worsham, Synchrony + Trey McWilliams

  • 11:00 am

    Roundtable Discussion: Marketing for the future with Ai with Paul Olsen & Kyle Sattler, So Good + Emily Fleniken

  • 11:45 am

    Lunch

  • 12:45 pm

    The Story of Perfect Pat- Patrick Gick, Perfect Climate Heat, Air and Plumbing + Crystal 

  • 1:15 pm

    Welcome to the Sandlot- discovering meaning to your brand- Emily Fleniken

  • 2:15 pm

    Roundtable Discussion: Profit Leak- Strategies to build a budget and capture with Lynn Wise, Contractor in Charge + Trey McWilliams

  • 3:00 pm

    Intermission– Snacks, Coffee, and Networking

  • 3:15 pm

    Marketing Panel – Crystal Williams, Nick Miller with VIRRL, Lisa Forest with Contractor Commerce, Paul Belessis with Service Titan 

  • 4:15 pm

    Live Marketing Strategy in Real time! Crystal + Emily

  • 4:45 pm

    Closing Credits

Tuesday, March 17

  • 8:00 am

    Welcome to Day 2

  • 8:15 am
    How did Marketing end up in my rate? with Danielle Putnam: New Flat Rate 
  • 9:15 am

    Roundtable Discussion: There is No Place Like Home- Community Panel with Tiffany Nash, Spot On + Emily May, M&M Roofing + Joyce Knierim & Mandy Pinner,  McWilliams & Son

  • 10:00 am

    Intermission– Snacks, Coffee, and Networking

  • 10:15 am

    Roundtable Discussion: Stand up and Stand Out with Earned Attention! With Heather Ripley, Ripley PR + Crystal Williams 

  • 11:00 am

    Making the most of every Lead: Laura Kelly, Clover + Crystal Williams

  • 11:45 am

    Lunch

  • 12:45 pm

    Deep Dive with Richard Flournoy + Emily Fleniken

  • 1:15 pm

    There is No Crying in Baseball- How to feel confident in your marketing in 2026: Crystal

  • 2:00 pm

    Wrapup

  • 3:00 pm

    End of Conference and Shop Tour Introduction

TRAVEL AND LODGING

Make your trip smooth with these quick details.

Closest Airport

George Bush Intercontinental Airport (IAH) in Houston, TX is the nearest major airport. It is less than a two hour drive to Lufkin.

Transportation

You will need to rent a car. Ride share options like Uber and Lyft are limited in the area.

Where to Stay

We have a discounted room block at the Courtyard Marriott.

Reserve Here!

Recommended Travel Dates

Plan to arrive Sunday afternoon and depart Wednesday morning so you can enjoy the full conference experience.

Register Now