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The Home Service Industry’s Only Marketing-Focused Conference

January 25-27, 2026 Lufkin, TX

Featuring Outside-the-Industry Marketing Keynotes plus Marketing Round Tables with Industry Peers!

At the Movies 2026 is the home-service industry’s only marketing-focused conference. You’ll learn from outside-the-industry keynotes and then turn ideas into action in guided roundtables with peers—so you leave with a 2026 plan you’ll actually use.
Outside-industry ideas that work here

Fresh perspectives from standout brands—translated to HVAC, plumbing, and electrical

Roundtables, not lectures

Small-group sessions on Culture, Community, Budgeting, USP, and AI—bring your issues, leave with a plan

Build your 2026 marketing stack

Budgets, channel mix, messaging, and measurement—mapped to your growth goals.

Real connections (no noisy expo)

Vendor tables active both days for practical conversations with solution partners.

Two unforgettable nights

Top Gun Hangar kickoff + Casino Royale party = easy networking your team will love

Client perks

If you’re a Lemon Seed client, remember to use your client codes at checkout. Need help? Contact your Marketing Coordinator.

Save Your Seat

Agenda at a Glance

Sunday, January 25

  • 6:00 pm
    Top Gun Party at the Hangar

Monday, January 26

  • 8:00 am – 4:00 pm
    Marketing Keynote Speakers Guided Discussion Round Tables with Industry Peers
  • 6:00 pm
    Casino Royale Dinner and Party

Tuesday, January 27

  • 8:00 am – 2:00 pm
    Marketing Keynote Speakers Guided Discussion Round Tables with Industry Peers
  • 3:00 pm
    Optional McWilliams Heating Cooling Plumbing Shop Tour

Stay Tuned for More Details!

Interested in sponsorships or being a vendor? 
Email Lemonade@LemonSeedMarketing.com

Register Now