As a Learning & Development leader in the trades and owner of Upskilled Consulting, Danielle has helped hundreds of technicians ramp up faster with smarter onboarding, gamified training, and clear skill paths. A former HVAC News “40 Under 40,” she’ll show you how to turn training into a system that consistently builds Super Techs and future leaders.

With leadership roles at companies like LivingSocial, Zillow, DoorDash, and Side, Shanna has spent a decade driving revenue for high-growth SaaS and AI brands. Now Director of Sales for Well Oiled Operations, she leads remote sales teams responsible for more than $12M in ARR and specializes in turning underperforming teams into record breakers. She’ll dig into the sales process and leadership habits that create consistent, scalable growth.

Chris shapes how people see and experience organizations—creating visuals, systems, and strategies that keep brands clear, creative, and consistent. When he’s not serving as Communications Pastor at Timber Creek Church, he’s producing ESPN broadcasts for SFA. He’ll show you how to build a brand experience your customers remember and your team can actually execute.

President of Farmington Consulting Group, TJ is a nationally recognized growth strategist in HVAC, plumbing, and electrical. He’ll share findings from the Contractor of the Future Study—real‑world data on profit margins, close rates, average service tickets, pricing methods, financing trends, and tools contractors are using to win.